Relationships are not built by accident. Trust is not a campaign. Retention is not luck.
Long before I ever called myself a marketer, I was fascinated by why people stay, why they leave, and what makes someone feel seen, valued, and understood.Ā That curiosity became my lifeā€™s work.
Ā A STRATEGIST WHO LEARNED TO SEE THE PEOPLE BEHIND THE DATA
I am a senior-level marketing strategist with experience spanning healthcare, education, insurance, pharmaceuticals, and telecommunications. Throughout my career, I have worked alongside some of the largest organizations in the country, including Aetna, Bayer, Blue Cross Blue Shield, Cigna, and CVS Health.
Those experiences taught me something powerful: growth may begin with attracting customers, but long-term success is built by earning their trust and keeping their confidence.
Behind every metric is a person making a decision about whether they feel connected, supported, and valued.
WHERE RETENTION BECAME MY CALLING
Throughout my career, I repeatedly found myself leading initiatives centered around one important question: How do we build relationships that last?
At Atrium Health, I led marketing initiatives across more than forty hospitals in multiple states, helping organizations reconnect with patients and rebuild engagement during a time of enormous change. By combining data, audience insights, and personalized communication strategies, we increased inpatient visits and significantly improved conversions.
The Growth Circle Community
Ā
Step inside an online live Growth Circle session and experience how entrepreneurs work through real challenges, ask meaningful questions, and develop smarter strategies together. See firsthand how clarity happens in real timeā€”and how better decisions begin.
1 FREE Entry PassTHE SCIENCE AND THE HEART OF GROWTH
As Senior Manager of Strategic Marketing at CVS Health, I manage a multimillion-dollar services portfolio focused on healthcare and wellness. My work centers on understanding audiences, identifying behavioral patterns, and creating strategies that strengthen relationships over time.
I have also worked as an independent consultant and marketing leader, managing campaigns ranging from $15,000 to $10 million and helping organizations improve customer experiences, increase loyalty, and create sustainable growth.
